Redesigned the site with a mobile first approach, ensuring layouts adapt seamlessly across devices and screen sizes. Navigation, typography, and imagery were optimized for mobile usability. Touch targets were enlarged, menus were restructured into accessible mobile formats, and performance enhancements were applied for faster load times on mobile networks.

Infused the brand’s visual identity into the interface by applying its core color palette, typography, and iconography consistently across all screens. Key UI components were redesigned to reflect the brand’s personality — from button styles and backgrounds to hover states and feedback animations. Additionally, we aligned imagery, tone of voice, and layout spacing with existing brand guidelines to ensure a cohesive experience. This strengthened brand recognition, created a more immersive user experience, and reinforced trust and authenticity.

Visual hierarchy and consistent placement were used to make CTAs easily discoverable. We implemented a structured CTA strategy by identifying key decision points in the user journey and placing prominent, action-oriented buttons with clear labels such as “Learn more,” “Continue,” or “Submit.” Each page or screen now includes a clear next step, reinforced by contextual cues and supportive microcopy. This guided users toward completing actions, improved engagement flow, and significantly reduced task abandonment.