Redesigned the site with a mobile first approach, ensuring layouts adapt seamlessly across devices and screen sizes. Navigation, typography, and imagery were optimized for mobile usability. Touch targets were enlarged, menus were restructured into accessible mobile formats, and performance enhancements were applied for faster load times on mobile networks.

Conducted a visual refresh to align the interface with current branding and user expectations. This included updated typography, a modern color palette, cleaner UI components, and higher-resolution assets. We also introduced a design system to ensure consistency across pages and future scalability. The result is a more polished, trustworthy, and visually appealing site that reflects the brand’s current identity.

Restructured the user flow based on user journey mapping and behavior data. CTA buttons were prioritized using a clear visual hierarchy, redundant options were removed, and key actions were made more prominent. Navigation was simplified and page content reorganized to support intuitive progression. This helped guide users more effectively, reduce friction, and increase conversion rates.